BBH London

Week 12 - 9th December 2013

Day 53

I thoroughly enjoyed the walk past Liberty and down Kingly Street to BBH where I had previously been for a week in April. I was greeted by Molly who was a Home Grown intern and she soon made me feel at home, especially as I was sat where I was last time meaning I recognised some faces! My day started with an image search for Axe of two males, one caucasian and one Thai. Then I was sent out to source some A5 envelopes for Christie's Christmas cards. 

Day 54

Today I arranged a meeting in the coffee bar with the Home Grown interns as the 3-month scheme is something I am interested in myself. The three of them all gave me invaluable advice and tips that I could use when and if I choose to apply for the scheme myself. I had a great chat with one who was from Australia, learning about how the cultures differed and her experience of moving countries for work. Later I helped Molly on a creative task for Audi that involved gathering images as part of a creative theme. Afterwards, I decided to arrange a chat with a lady from Account Management. With only half an hour spare in her diary I quickly emailed her and luckily she agreed which was very nice of her seeing as she was so busy. The chat went really well and she gave me ideas to put on my CV and explained what personalities fit into Account Management and agreed she thought I would be the right person which was refreshing to hear!

Day 55

Today myself and Sahil (the other placement student) were briefed by Richard, who was head of digital. They are launching a first ever project in the New Year and was truly amazing to be a part of something so innovative and important. It involved us spending the whole of Thursday at Waterloo starting at 7.50am and finished at 7pm (long day!) but totally worth it! There we were to conduct primary research and gather data for the project. 

Day 56

The early start was quite a shock but prepared me for what the real industry was like! We met Richard outside Platform 7 at 8.50 and he ran over things once more. We then had to go and meet a person from the station to get permission to work there. While the work was at time tedious, the swapping around of locations kept it interesting and was fun to people watch! We returned to the agency around Lunch time to catch up on a bit of work and then at 3.30 we left to start the second half. Richard said we could buy food and coffee's etc and it would all be reimbursed which was nice, so I helped myself to a new Gingerbread latte from Starbucks - gorgeous! Finally after concentrating on numbers and data all day, 7pm came along and we signed out. 

Day 57

This morning I was told that Sahil and I were going to be taken for afternoon tea as a treat for our hard work yesterday which was exciting! Soon after a lady from J2O came over and asked if I could help her set up a meeting room as the client's were coming in and she needed a spare hand. I had to go out and buy food and drink for 10 people and then help set up the walls with visuals and work to date. I also asked her about what takes place in meetings like this and was good to get an idea of how different things work in an agency. Later I helped Sahil finish an audit he was working on and was given the task of social media which covered Instagram, Pinterest and Facebook. Work like this was not a chore for me as I use these sites for fun in my spare time! It was also interesting to see what brands were lagging behind in the online world - some very surprising!! Later was afternoon tea with Lucy, who used to be at Bournemouth, and we had lots of yummy tea and cakes as well as interesting talks about how she got into BBH and what life was like. 

Publicis London

Week 8 - 11th November 2013

Day 33

Coincidentally, Publicis is located five minutes from my first placement at CHI, so I knew exactly how to get there, making my first day much more relaxed. Another large agency (on Oxford Street!!), I was directed from the lobby up to the reception on the 6th floor, then met Dipika who took me to the 5th floor to meet my supervisor Amie. She is an account manager on the Renault account and asked if I could help them out as two people were away. After working on the Lexus account at CHI, I realised how exciting car advertising is. My first day was made up of being shown around and meeting different parts of the team. 

Day 34

Today I hit the ground running, I was briefed on a task for Renault which involved using 'Ebiquity' which I was now fairly good at using! Amie said I could create my own template for the deck as the old one was going to be updated soon so creatively I used the Renault colours, yellow and grey to fix up a smart layout. For lunch I had a cheeky look around the high street shops and got a bit carried away - I almost forgot I had to go back to work!

Day 35

Today I met Dan who took me to a meeting room and talked me through what he doing and where he needed help. Being interested in sustainability, when I found it was about Renault's electric car, I was very excited and then found out it was called ZOE! I felt like I was made for this task. It was also very interesting as for one of last year's Units at Uni we had to create a concept for Nissan's Leaf (electric) car and here I was researching back into it all. 

Day 36

I couldn't believe it was Thursday already, the week had gone so quick. I continued with my work Dan and was genuinely interested by this project which made time fly as the day was over in a flash. Toward the end of the day, Amie briefed me on an additional assignment for Renault in which I just had to expand the work I did previously to other brands.

Day 37

Friday was a manic day in terms of time pressure but it was great to get the experience of working towards a short deadline as part of a team. Garnier needed their meeting room set up with all the content I had been collecting and the time limit got put forward and with a few people not in, there was even more to do. Finally, we got it done just on time and it looked great in the end. Later, I finished my competitor review on vans for Amie and then it was time to go!

Week 9 - 18th November 2013

Day 38

Today Amie asked for help on another Renault task as they were a bit behind and needed an extra hand. It was a review of their B2B work for the other team over in Paris. This made me slightly nervous but I used the nerves to my advantage making sure I did everything as carefully as possible. 

Day 39

Today Clare asked me to help gather all the products Garnier had launched between 1997 and 2013 for the big meeting/review. Learnt a lot of things through this - such as Sarah Jessica Parker was the face of Garnier for a short period?! I used a bit of help from a senior member as wasn't sure where to locate the content dating back a while but finally I had a strong list.

Day 40

This morning I had to come in at 9 as the Garnier deadline was for 10.30 and there was a lot to do. I whisked in and out of the meeting room we had prepped removing the content that had been crossed off and then removing it from the online folder and making sure everything was under the correct year. 

Day 41

Today was my 21st birthday and was in the best mood ever (despite the grey and drizzly start) I also finally finished the B2B deck and printed it off for a review with Amie. I learnt in this task what CRM and an advertorial was which was good to of known. Later I was sent to find The Devil Wears Prada DVD which was fun as walking down Oxford Street is so beautiful at the moment with all the xmas lights!

Day 42

I had they day off today as I drove to Bournemouth after work on the Thursday to celebrate my birthday that night with all my friends at Uni.

Week 10 - 25th November 2013

Day 43

This morning Amie briefed me on a few things that she needed help with regarding Renault which involved me looking at some super-cars which was really cool and very interesting. Then I emailed the Garnier team asking after how everything went on the Friday which apparently went well and I was thanked for all my help which felt rewarding. Next I was to note down interesting trivia and facts on a certain subject that could be linked to a brand for their advertising. Lastly I was asked if I could take something to the Campaign offices which have just moved to Teddington which is next to Twickenham where I live - perfect! Got to finish early and visit Teddington studios where it is situated. 

Day 44

Today I hit my first real problem - none of the super-car dealerships would give me the information I was looking for which was a bit annoying but couldn't be tackled. Instead I got started on another project which was about how cars and vans are using sensors at the moment in their technologies and how they communicate this through their advertising. Later, Amie praised me for my work on the subject I can't talk about and asked me to do something else on it which felt nice. 

Day 45

This morning after her status meeting Amie came over with lots she needed help on and I created a list from her brief of what I needed to do. It involved a lot of thinking off my own back and researching for the bits I didn't know. She also wanted me to include a template which involved thinking of functional messages, key findings, insight etc which all brought back memories from Uni - very useful!

Day 46

Today was a busy day. It started off with Megan asking me to help out on some Garnier Media Plans which I was intimidated of after a unit on it last year at Uni, but with a bit of guidance and using the knowledge I learnt I was able to read them and take out the relevant information to create a new sheet for 2014. I felt really proud at the end as numerical work is not my strongest point but it was great to get a variety of experiences. Next Ben for Nescafe asked me to come along to a creative meeting with the creative director. It was a very laid back and humorous meeting and I made lots of notes about what I needed to complete. After that I made the notes into a document and started sourcing the items needed online. 

Day 47

Today I had the day off as my family were going away for the weekend for a celebration. 

Week 11 - 2nd December 2013

Day 48

Today was the seating arrangement mix up so I had to find my new desk which was a bit tricky but luckily one of my supervisor's helped me and I wasn't that far from my last place. This morning I set out on my sourcing spree with a huge wad of cash. I had looked up places to visit over the weekend and made a note of how to get there so I followed my list. It was interesting to weave down some of the side roads and explore Soho, I felt like a fashion student getting cuttings in the beautiful Fabric Shops. Then I explored the magazine selection in a corner shop to get a theme that fitted the brief. After nearly a whole day sourcing I returned with my million bags and went through it with Sue who said I was on track and simply needed MORE.

Day 49

After gathering half of Oxford Street's materials, Phil thanked me for the effort and said everything was perfect. We then had a meeting about the workshop tomorrow which will run from 1-5 and made a plan of action. Later in the day, Amie asked me to help her with some hands on arts and crafts for the Christmas party - I of course accepted (love a bit of creative work). I had to cut out stencils and draw them onto card, carefully calculating how many I could possibly fit on each. Then came the cutting, hadn't done much of this since primary school! Was quite relaxing though and I enjoyed the quiet time. 

Day 50

Today Nescafe came in and we had our all-day workshop. It was really really insightful to what happens in these days and watch how client and agency communicate. I could relate a lot of what they were saying to our first year consumer insight unit which was interesting. I spoke a short presentation about one of the topics on the agenda which was great for my confidence and enabled me to truly be involved. All my hard work collecting the materials had paid off toward the end when they came in incredibly useful on the task and helped unlock many brand visuals and essences. At the end we celebrated what we go out of it with champagne and mulled wine - and a few cheeky mince pies! Then later was the Christmas party which I was grateful to be invited to and had an amazing night and got talking to a lot of interesting people. 

Day 51

We were allowed to come in an hour later this morning and I took full advantage of that having gone to bed at 3.30am! In a very fragile manner I walked into the 5th floor to soon see I wasn't the only one. I spent today arranging all our insight and analysis from yesterday and organising the work I'd done here ready to send to myself to put in my portfolio. Half way through, pizza got delivered and my day was made. 

Day 52

My last day was full of good byes and grabbing last minute emails. I helped Phil finish off some Nescafe work that followed on from the Workshop and finished a Renault project which I sent over to Amie. I thanked everyone for my time there and sadly left as the day drew to a close. 

adam&eveDDB

Week 6 - 28th October 2013

Day 25

Unfortunately the St Jude's storm ruined my first day as Twickenham Station was closed and South West trains had cancelled trains to Waterloo due to trees on the track. 

Day 26

Once the 'huge' storm was over and the trees were cleared from the tracks I was back on my way to my first day again. Walking into adam and eve was quite daunting at first as it was the largest agency I'd worked in. I was soon sat at my table with the other two interns and they helped me settle in very quickly. I was approached by Nick to help with the office Christmas calendar which was a nice project for my first day. It was centered around the office dog, Freddy, who was gorgeous. I had a lot of fun sourcing moving background and help think and expand on themes for each month. The rest of the day was full of tours and meeting people.

Day 27

On the Wednesday I helped the 'social' team upstairs for a task on Walls. They had to find every post they'd posted on the Walls UK Facebook and print it out and create a timeline so they could see what direction all the content was going in etc. This again was an easy but nice task to ease into. It also made me think about what areas I would like to go into and work on eventually...

Day 28

Today an email was sent out by Nick E which talked about the prospect of a very exciting and rewarding task. I immediately jumped on it before the others saw, sneaky, but every man for them self! I met with Nick around one of the tables upstairs and he explained to me he worked on the Google account, already I was excited. He then briefed me on a huge project that was taking place which involved other countries. It will be aired at the end of this year and he was offering me to be so involved I could have the possibility of seeing my work on TV and by the world!! I got straight to work and realised this was probably the best project I had worked on yet. 

Week 7 - 4th November 2013

Day 29

This morning I emailed Freddie, who helped look after the placement people to request a general chat about the agency and life. He soon replied that he was coincidentally coming over to brief me on a phones 4 U task. By now I was getting to grips with how to structure a competitor report so I was confident I could be of use. I was given the social media section which was even better as I am very familiar with this area! Later I finally met Freddie and he gave me some very insightful advice based on his own leaving-uni experience. It was interesting to hear everyone's unique story.

Day 30

Despite being a Monday morning I was in a particular good mood. My mood got even better once I received an email from a girl called Sam who said she used to be at Bournemouth studying the exact same course as me! We quickly arranged a time to meet and she mentioned she also need some help on a task. Later, we met upstairs in the bar and had a great chat about what lecturers were still there, what she did after uni, what she enjoyed and didn't and gave me some advice that I will take with me. It felt like such a small world reminiscing about Bournemouth! After our chat we got back to business and she asked me to transcribe an advert for Save The Children which needed to be sent to clear cast to approved (I was getting used to the routine now!) I had explain what was on screen and what text accompanied it. The advert was very touching and each time I had to restart it, I felt more and more sorry for the children I was seeing.

Day 31

Today I met Justine who also worked on Google and asked me to help her with some work on the World Cup. Luckily, my brother and Dad are football crazy and over the years I had picked up some of their knowledge which was useful. Like some of the other projects, I can't talk about what more I did as it's confidential at this stage. 

Day 32

Today I met Nick again for a catch up on the Google project and he set me more to do on it and I was keen to get as much done at the best of my ability as possible in hope my work would be used and I could point out to my family on TV what I did!! But who knows, I won't know till the end of December. Later I was asked by George to help him source some songs for a Lipton job that were 'feel good' 'not too mainstream' and 'sunny'. This took a lot of digging around and a Facebook status for help!

Day 33

Today was a very special day. It started off with Kristina (intern) and I unpacking, setting up, and downloading 40 brand new iPads. It was a long process but I had got quite close to Kristina by this stage so we had a good old chat. Later, was the all-staff meeting in the bar at 4.30pm. It was wine and nibbles galore - my favourite. It started off with congratulating teams on their work and agency news and then it got to the good bit. We were shown the official preview of the Christmas John Lewis advert!! It was amazing to have seen it before everyone else and was great to chat to other colleagues about their reactions and thoughts. I realised then that my confidence in speaking to people, especially those older or above me was growing.

Day 34

My last day, like most of them, was a sad one and I didn't want to go. It was Kristina's too and we made it a fun one and arranged to meet up outside of work which was nice. I managed to fit a last minute competitor report in for Edward and put all my effort in, in hope I would be remembered.

Beattie McGuinness Bungay

Week 4 - 14th October 2013

Day 16

My first journey to BMB was pretty easy as I am very familiar with the area - Covent Garden - I love it so much here. After I arrived and got shown round by the lovely Charlotte, I got given a seat on the the same table as my supervisor, the MD and yards away from the famous Trevor Beattie!! While this at first made me slightly nervous, it increased my determination to do well there. At 12, I was invited to a status meeting with the Microsoft team. This was really interesting to be apart of as I got a true taste of what goes on inside an agency and how it is structured through different job roles. Later I helped another Placement student create a Technology Trends report for the Microsoft account.

Day 17-20th

Unfortunately and annoyingly for myself, on the Monday night I went to hospital as what I thought was a bad back turned out to be a kidney infection and I was forced to take the next few days off.

Week 5 - 21st October 2013

Day 21

On Monday I wanted to make up for lost time. I was put on the McCain table and made some new friends. Having lived off McCains microwave jacket potatoes as a student I felt quite close to this brand! I was given a task to create a report on 'Characterisation in Advertising'. I had to read academic journals an draw relevant information whilst finding real life cases and answering a list of bullet points Olly gave me for some help. I was very familiar with this type of task as it reflected Uni work so I got really stuck in to it. The end of the day was brought with a huge round of cookies and cakes which of course I didn't turn down! The food is definitely a bonus of an advertising career. 

Day 22

This morning I finished off the thorough report I had created and created a section on my opinion and recommendations brought on from my research. I spent some time after this reading into agency roles as I realised despite wanting to go into account management I do really enjoy research which is more of an account planner's job. Afterwards Mike asked if I would like to work on the Legoland account and of course I accepted! One of my jobs was to watch a few Lego Movies, which I couldn't believe had come so far since I last thought Lego was solely for playing with! I had to screenshot as many different facial expressions an emotions as part of something the team were working on. Later when Olly arrived back from his meeting he commended me on my work and I left in a very jolly mood. 

Day 23

South West Trains got me off to a delayed start but I hit the ground running once I got to work by helping Mike on the Legoland account. I was asked to help with some consumer research which was one of my favourite units in the first year. I had to analyse reports from all the global Legolands from Denmark to Malaysia, and pick out specific parts which related to what the team were working on pitching about. At lunch time I popped out for a bit of shopping and managed to get caught up in The Body Shop sale - oops! Later I continued on the lengthy analysis process, finishing around 5.30 of which I then displayed to Mike. 

Day 24

Today started off quite quiet but after I sent out a message to ask offer help to anyone who needed it, I got two offers at once! My first was briefed by Caroline, who was working on the Eristoff Vodka account. I was to create a presentation about past alcohol campaigns that has focused their advertising around a night out and then to list any that had used wolves in their creative. It was fun to watch all the different ads as I was researching and Caroline gave me great feedback which was lifting. Next, Olly came over to brief me on a pitch about an upcoming piece of work with the Metropolitan Police. I had to write a Proposal in response to a creative brief he sent me. This was my favourite piece of work I'd done so far as the topic was something so relative and interesting as well as emotional. It also was quite challenging as I'd never written a proposal before so I had to do a bit of research into templates! 

Day 25

What should of been a sad day (last day) was made happy by Mike asking if i'd like to do another week! I had to explain I've got my next placement already lined up Monday but if I find a free week I'd love to. I got to grips with the Proposal Olly set me and had such fun doing it. It was quite interesting learning how to write one as I didn't learn specifically at Uni so I felt like I had accomplished something. Just as the afternoon drew in, Charlotte brought out a load of sweets and chocolate for everyone - my favourite. I left on a really high note and hopefully will find a week to come back soon!

Brothers and Sisters

Week 3 - 7th October 2013

Day 11

Brothers and Sisters is located in Clerkenwell which is the opposite side of London to which I live so the journey over was a very new one! From Farringdon station, I admired the walk to the agency, surrounded by a modern and sophisticated area. 

Upon arrival I was shown around the agency by the receptionist Sabrina. I was amazed at the new build and the architecture. There was also two kitchens, shower rooms, a mini library and a ping pong table! Later on I got started on my first task which was to create a presentation on the top 15 adverts in the past 5 decades according to me. I had to relate to popular culture and target audience. Towards the end I met up with Wen, a designer, who talked me through what his job involved and displayed some of his work. It was interesting to hear he originally studied Law and how he got into the industry.

Day 12

This morning I carried on with my presentation and browsed through industry magazines to gain some info and research. Then I went out with one of the temps, Arianna, to buy some items they needed for a trip to Mali, Africa, on Friday. 

Day 13

Today I finished and tweaked my presentation ready to present to Alice later. Then I was introduced to Beccy and Hugo, who worked in account management and new business. They asked me if I was up for doing a huge task. I was to create a schedule of 2014 for all the Conferences and Awards that Brothers and Sisters would be interested in getting involved with. Hugo gave me a list of some that they already needed but the rest was up to me to find. I was quite scared as the last time I used excel properly was a while ago and I wanted to make sure I found all the best and appropriate events. Later, Alice sent me to a local engraver where I was to choose a plaque, colour and font that was to be hung in the office for someone leaving. While this was a fun task, I was also nervous that they wouldn't like my choice!

Day 14

This morning I collected the plaque and to my joy, they all loved it. Phew. Later, I continued with my schedule which was taking a long time as I had to find, where, when, what and set it out into my neatly designed calendar/spreadsheet. I had a chat with Alice about what I wanted to do and go into in the future and I explained my passion for Account Management to which she arranged a few meetings with some of the account managers at the agency for tomorrow. 

Day 15

My last day had come around so quickly I couldn't believe it. I presented my presentation to Alice in the morning and then caught up with Hugo about the spreadsheet I had finalised, he was so happy with it which made my day. It proved hard work pays off, working on it the night before was worth it! After lunch I got a nice surprise - Alice offered me to go on a Sky shoot! I said yes before she could finish her sentence and before I knew it I was walking into the place in Angel. I was amazed, I'd never been on one before and all the bright lights and white sheets felt very glamorous. Then to even more of my excitement I hear Millie from Made in Chelsea is in the next room shooting for ASOS! I met Steph who was a senior account manager and she was lovely, I talked to her about what I was doing and asked her some questions I had noted down. Everyone made me feel at home and I ended up working with the creatives behind the camera. I even noticed the model was shaking, so they had to sort the problem out. A free buffet finished the day around 7pm and I left on a very high note.

CHI&Partners

The First Week

Day 1

My first day was obviously a nerve-filled one - new area, new company, new people etc but I was very glad I had worked at BBH previously in April as that gave me a little more confidence.

After settling in, I got straight onto my first task which was to create a powerpoint about big named rivals such as Coke vs. Pepsi, Virgin vs. BA and Heinz vs. Branston. I searched for advertising that each brand had created which in some way involved their rival. I included what effect this had on each brand and talked about who was the stronger half. Later in the day I presented this one on one to Ashley who had set me the task. He in turn asked me questions which got my mind thinking back over the days research.

Day 2 

In the morning I got set a large task surrounding Budgens, by my mentor, Kat. I was to create a powerpoint describing and demonstrating Budgens' 3 year advertising history. This is when I got taught how to use 'Ebiquity', a huge database full of global advertisements ranging from present to decades back. So after putting in my dates and key words and country I ordered the press and TV ads that Budgens had made. The second part of this was to create a Budgens Market Report. I had to include what they were, what they had been up to, a bit about the market they were in and articles they were in. I used Bournemouth University's link to 'Mintel' to read about the convenience store market and get some expenditure graphs and learn about their demographics. The feedback from my work was very praised which made me feel relieved and happy. 
Next, I was sent to Hamley's to source two soft toys that CHI needed for a meeting about a new programme coming out. I was told a description of a 'camp unicorn' and an 'intelligent crocodile'. I loved this task as Hamley's was a childhood favourite of mine and it brought back a lot of nostalgia!
Lastly, I was set my week's project which was a presentation on the past year's best digital campaigns. 

Day 3

Today I helped out on the Lexus account, taking screenshots of Lexus UK's global counterpart's advertising and use of online platforms. It was interesting to see how their current campaign ran across different countries. 
Later I was given a brief to create a powerpoint on the UK's online gambling industry and to include market research, compare the different sites and research into Social Currency and Wynn's Red Card. 

Day 4

On Thursday I was given a short film to transcribe by Hannah on the Lexus team, which proved quite difficult as it had a lot of technical vocabulary due to it being based on Quadrotors! 
Then I was sent out to Apple and John Lewis to take photographs of their 'home technology' displays and packing for the products. This was quite a mission as I wasn't really allowed to do so, so I had to be extra sneaky. 
After lunch, Lily, one of the graduates asked me to fill in an Excel spreadsheet for Argos' items catalogue and accompanying photos. 
Lastly, to much perfection, I finished my digital campaign project.
Around 5.30 we were asked to join a show and tell sort of get together in the bar where each month the different accounts show everyone what they've been working on and any awards won etc. which was a great laugh and there was a free bar! After a glass of wine I got networking to the younger colleagues who had joined straight from University. 

Day 5

Freddie, one of the graduates, asked me to assist him on prep for a pitch they were getting ready for. I had to create a powerpoint on anything and everything I could find about the company with a focus on their advertising. 
Next, Lexus asked me back to do another transcription for a similar clip.
Then I was sent out to photograph a nearby Argos store from different angles in a semi circle in front of the shop. I got a few strange looks. The highlight of the day was free pizza for everyone at lunchtime!

Day 6

I helped Freddie with a monthly summary of different market's top stories. I was to find the top 3 articles for Mobile, Broadband and Television. A month is a long time, so I had to choose my stories wisely and based on importance. I was later given my second week's presentation task of which I was to choose from a list. I chose Sustainability because I think it is hugely important and it interests me the different ways that companies choose to tackle it. 

Day 7

Today I was to create a powerpoint, or what CHI call a 'deck', given to me by one of the senior planners. It was based on co-working spaces around London - what they are, why, how, who etc. I wasn't familiar with the term but after some short researching I came to learn it was about people joining others in a mutual work space, sometimes paying for a desk, all were completely different. I had to then compare and contrast the top 6 I was given to look in to. 

Day 8

This morning I helped Lily prepare for a series of Christmas adverts that were starting to be aired. I had to order in some items for a shoot and update the excel spreadsheet with what I had reserved, where and how many were left. Looking at some of the items brought back memories from when I was younger and I started to feel all Christmassy! Later Kat talked to me about the grad-scheme they offer and said I should definitely apply nearer the time which was very exciting, I would love to do it. 

Day 9

Freddie needed a hand creating a presentation for a brand they had recently been given work by. I helped uncover the main rivals and what they did and through what communication. Luckily, it was something I was quite familiar with so I knew where to look and what to look for. Later I helped Ash find some examples of creative customer reward schemes which was quite fun as some of them were really cool ideas!

Day 10 

My last day at CHI was certainly not a boring one! I came in early to cease the day and finish off what I'd started for Freddie. By mid-morning I was given a task to find and explain how 5 different Television shows - aired on the same channel - went into ad breaks and how they ended the show. This took a lot of rummaging around as YouTube wasn't displaying ad breaks and it was hard to find a full episode anywhere else! Eventually by early afternoon I had finished it. Just in time to help the Lexus team with some research. I was given two 2-hour long focus groups to watch and under titles Kate had given me, note down quotes and the timing of them. This took a very long time due to the stop and start and perhaps because it was in French! although it did have an English translator over the top. Being a perfectionist, I spent maybe a little too long making sure I got everything word for word. All this was good practise for time-managent and noticing where I can learn from myself. 

I was sad to leave as I had been made to feel so at home and got to know the area pretty well which I loved - Oxford Street was literally 10 seconds away! I got a couple of good bye emails and appreciation for my help which made me feel quite good about my stay with CHI. Being a fairly young agency, I felt I had a lot in common with the people who worked there and felt very comfortable. Maybe one day i'll be back!